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WiLDCOAST History

WiLDCOAST carries out an intensive national and international media campaign to protect the sensitive Cabo Pulmo coral reef by pressuring decision makers to cancel the Cabo Cortes mega-project. Media outputs included 73 web articles, featuring front page Huffington Post (Green Section) and front page Yahoo Mexico, 13 prime-time national television segments, 24 newspaper articles (in the US, Mexico, and Spain), 9 radio interviews, 6 local TV segments, for a total of 125 media hits. The campaign to protect Cabo Pulmo reached an estimated audience of 200 million. WiLDCOAST organized photo exhibitions with the Federal Senate and Congress in Mexico City to highlight the importance of the Cabo Pulmo's coral reef. This led legislators to pass official motions against the construction of the mega-development called Cabo Cortes. Results: With public and legislative support we pressured Mexico’s president Felipe Calderón to revoke the project’s permits, which he did on June 2012 - saving the coral reefs from extinction.

Timeline of Conservation Success

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    2000

    WiLDCOAST works with NRDC and IFAW and Mexico’s Group of 100 to successfully defeat the proposed San Ignacio Salt project campaigns. WiLDCOAST’s interview on CNN about the project and... more
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    2001

    WiLDCOAST expands its sea turtle conservation program working with fishermen to reduce poaching and to determine the mortality rate in Baja California and the Sea of Cortez. WiLDCOAST holds a press... more
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    2002

    WiLDCOAST launches its “Don’t Eat Sea Turtle Campaign” and links the consumption of sea turtles to the practice of eating fish during Lent. The campaign features fishermen who mak... more
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    2003

    WiLDCOAST launches a massive media campaign against the Nautical Ladder project that is featured in the Wall Street Journal helping to dramatically scale back the project along Baja’s Pacific... more
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    2004

    After devastating rains hit the U.S.-Mexico border region, WiLDCOAST launches its “Clean Water Now” campaign to reduce beach closures in Southern San Diego County. WiLDCOAST helps to ad... more
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    2005

    WiLDCOAST goes after the black market demand for sea turtle eggs and meat by enlisting Playboy cover girl Dorismar in a global conservation campaign featured in the New York Times. Campaign materia... more
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    2006

    WiLDCOAST launches its massive “Defiende el Mar” campaign tied to the Soccer World Cup in Germany. Enlisting the support of Mexican soccer stars Jorge Campos and Kikin Fonseca WiLDCOAST... more
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    2007

    WiLDCOAST enlists Mexican wrestling superstar El Hijo del Santo to fight for the ocean. The masked superhero campaigns to preserve coastal ecosystems and marine life in California and Mexico receiv... more
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    2008

    After shark attacks in Mexico, WiLDCOAST stops a Mexican government revenge shark hunt and carries out a widely successful national shark conservation education campaign in Mexico. WiLDCOAST i... more
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    2009

    WiLDCOAST launches a new initiative in partnership with the San Diego Zoological Society to support California condor restoration, education and conservation efforts in Baja California. We expanded... more
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    2010

     In partnership with the Mexican government and the Mexican Sea Turtle Center, we provided training and technical support to help the indigenous community of Playa Ixtapilla protect one of the... more
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    2011

    WiLDCOAST carries out an intensive national and international media campaign to protect the sensitive Cabo Pulmo coral reef by pressuring decision makers to cancel the Cabo Cortes mega-project. Med... more
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    2012

    In 2012 WiLDCOAST celebrated the cancellation by president Felipe Calderon of the permits to build the destructive mega-project Cabo Cortes that would have devastated the coral reef at Cabo Pulmo. ... more
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    2013

      In 2013, WILDCOAST continued to successfully fulfill our mission with high-impact programs and on-the-ground results. On Baja’s pristine central Valle de los Cirios Pacific coas... more